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 Carmen
has built up a reputation over the past 35 years as a trusted brand
in the hair & personal care market.
Back in the sixties Arne Bybjerg Pederson, a bright young entrepeneur
from Denmark developed an electrical repair business and began experimenting
with ideas for new equipment. One such idea, an electrically heated
roller to help his wife curl her obstinately straight hair, was
eventually to make him a fortune. The Carmen Curler Company was
incorporated in September 1965, with the first sets of Carmen Heated
Roller reaching the market in 1966. Carmen Rollers caught the imagination
of women throughout Europe and many people still refer to their
heated rollers as "Carmens". Carmen, renowned for its strengths
of tradition and innovation, is now one of the leading haircare
and beauty brands in the market, offering a wide range of top quality
hair and beauty products to the consumer.
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