The Pifco brand has been established for over 100 years and has become a strong premium brand in the lighting, travel, airtreatment and battery markets with a reputation for quality and innovation.

The lighting range is made up of Christmas lights, Torches and Lanterns. The high quality of the Christmas lights is re-inforced by the fact that Pifco is the only brand in the UK market to offer a 2 year guarantee on all its Christmas lights. Pifco leads the market in the development of innovative torches and lanterns, with ranges such as the new Evo range of torches which use the latest LED technology to give the consumer major benefits over other torches in the market.

The travel range of products offers more features than other products in the market at similar prices. In addition to this the complete range benefits from a very strong travel promotion in collaboration with one of the largest travel operators in the UK.

The fan range is being constantly developed to offer retailers the opportunity to trade consumers up from the standard white fans to products that offer more lifestyle benefits to consumers, such as the new airblaster range.

Pifco offer a full range of batteries under the Pifco brand and also supply own label brands.